Krungsri unveils new service ‘ASEAN LINK’, synergizing with MUFG to seamlessly connect every business requirement across ASEAN
Krungsri unveils new
service ‘ASEAN LINK’, synergizing with MUFG
to seamlessly connect every business requirement across ASEAN
Bangkok
(30 May 2023) – Krungsri (Bank of Ayudhya PCL)’s the JPC/MNC
Banking Group, led by a new leader, Mr. Bunsei Okubo, recently
announced the business strategy for the year 2023. The JPC/MNC Banking aims to enhance ASEAN
connectivity, launching ‘Krungsri ASEAN LINK’, a new business advisory service that
facilitates expansion into ASEAN markets, to link every requirement for doing
business in Southeast Asia through strong synergy with the network of
MUFG. It will also move forward to build
upon the ESG business and foster the growth of startup business on an
international scale. These efforts aim to reinforce the Bank’s position as the first call business partner by Japanese corporate customers.
Mr.
Bunsei Okubo, Krungsri Head of Japanese Corporate and Multinational Corporate Banking
(JPC/MNC Banking), said “Krungsri has
continuously retained the leadership position in the Japanese corporate market,
thanks to the robust network of MUFG, both in Japan and worldwide. The world-class knowledge and expertise have
been transferred to Krungsri, enabling the Bank to enhance our capabilities and
gain trust from Japanese and multinational corporate customers. Over the past
year, we have served Japanese and multinational corporate customers from a diverse
range of industries to successfully expand their business into ASEAN. Examples include supporting the establishment
of a lens production facility in Lao PDR, providing advisory service on market
insights and relevant legal requirements for a building material company’s office
establishment in Vietnam, assisting in the survey and making recommendations on
the site of a food processing factory in Vietnam, and providing advisory services
on setting up the headquarters of a Japanese automotive company in Thailand.”
“In 2023,
we therefore place a priority on fostering ASEAN connectivity which is one of
our key missions. We have upgraded the
advisory service for linking businesses across ASEAN by launching ‘Krungsri ASEAN
LINK’, a new service that is ready to address all the business requirements and
help our customers to grow in nine countries
throughout ASEAN and to build on their business in more than 50 countries
across the world through the strong network of MUFG.”
‘Krungsri ASEAN LINK’ serves as a center of advisory services
for doing business in ASEAN through the strong network of Krungsri and MUFG.
Leveraging our in-depth knowledge and understanding in a wide range of
different and diverse industries, the Krungsri ASEAN LINK offers tailor-made
financial solutions to all groups of business customers ranging from business
consultation, conducting comprehensive analysis, providing marketing insights
including future economic trends to support business mergers and overseas
investment expansions, development and establishment of regional offices,
providing legal and tax advisory services, and business matching, etc.
In
addition, Krungsri also consistently moves ahead with the strategy of building
upon ESG finance business and taking part in driving ASEAN
startups towards international level through collaboration with various
strategic partners as follows:
· Supporting
businesses that integrate ESG framework into their operations
by
means of knowledge transfer through business alliance and at the same time
extending the collaboration with the Electricity Generating Authority of
Thailand (EGAT) and Zeroboard Inc., a Japanese startup company with leading
technology on cloud service relating to GHG emission calculation and
visualization that can cover business and supply chain areas, to concretely
promote the green transition of business.
· Creating
network and fostering growth of startups through collaboration with alliances, namely,
the Digital Economic Promotion Agency (depa) and Techo
Startup Center, a government-funded organization established to promote the
growth of Cambodian startups, to create the opportunities both at the national
and regional levels. This year,
Krungsri, in collaboration of the Ministry of Economy, Trade and Industry
(METI) of Japan, depa and Techo, organized Japan-ASEAN Start-up Business
Matching Fair 2023, which is ASEAN’s the biggest business
matching event for startups supported by the Japanese government. The event, attended by more than 60 startups
from 9 countries and various industries as well as more than 160 companies of potential
investors from 6 countries, marked a significant collaborative initiative of
the MUFG network in creating growth opportunities for startups.
“We
are confident that the expertise of Krungsri and the strong network of MUFG
will combine to enhance the opportunities and propel the business growth of
Japanese and multinational corporates as well as fostering the growth of the
Thai economy simultaneously.” Mr. Okubo concluded.
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