เจนเนอราลี่ ไทยแลนด์ บุกตลาด Digital Insurance เปิดพอร์ตประกันออนไลน์ ตอบโจทย์ผู้บริโภคยุคดิจิทัล ซื้อ จบ ครบ ในไม่กี่นาที
Generali
Thailand continues to strengthen its business portfolio by launching new
products targeting the online insurance market under the concept of “Digital
Insurance.” The initiative focuses on designing a diverse range of products
that truly meet the needs of digital-era consumers. It highlights convenience,
speed, transparency, and the ability for customers to manage every step
themselves through an online platform—from selecting insurance plans and
choosing coverage that suits their needs, making payments, to receiving
policies and accessing comprehensive after-sales services.
Ms. Chorfa Yuktanun,
Chief Marketing and Customer Officer of Generali Thailand,
said, “The year 2026 marks the year Generali Thailand takes a serious step
forward in its digital strategy, both in terms of products and customer
experience. We have therefore developed a Direct-to-Consumer (D2C) digital
sales channel by enhancing our online platform to support 100% Self-Service.
This allows customers to choose insurance plans and coverage that suit their
lifestyle and make purchase decisions independently through the digital
platform, without complicated processes. Our goal is to elevate the customer
experience in line with today’s lifestyle.”
Recent
research has found that modern consumers, particularly Gen Z and Millennials,
increasingly prefer to research information independently before making
purchasing decisions. They seek transparent information that can be compared
instantly, make quick decisions once they are confident, and prefer not to wait
for paperwork or multi-day approval processes. They also demand digital
platforms that are easy to use, uncomplicated, and offer Paperless and
Auto-approve experiences that match today’s fast-paced lifestyle. Therefore,
the company has focused on developing new products that fully address these
needs, while introducing a series of new digital products through Generali’s
“Digital Insurance” platform. Customers can select insurance plans and coverage
that suit them and complete their purchase within just a few minutes.
The
digital products that Generali Thailand plans to pilot this year include five
products:
GEN
Travel Safe – An online travel insurance product that provides life and
medical expense coverage. Customers can choose from 6 plans designed to suit different travel styles, with coverage of up to 6 million baht. Premiums start at only 55
baht per trip, or 1,029 baht per year for an annual plan for frequent travelers.
The plan also includes Smart Delay privileges, allowing access to airport
lounges when flights are delayed for customers in all plans, as well as
coverage for damaged baggage and a 100% refund if a visa application is not
approved.
GEN
Health First – An online health insurance product with lump-sum coverage of up
to 1 million baht and unlimited room charges when selecting the 1-million-baht
plan. Customers can also choose to add OPD coverage and receive additional
dental benefits, as well as premium discounts for customers who make no claims
in the following year.
GEN
Health Mini – An affordable lump-sum health insurance plan with premiums
starting from only 13 baht per day and coverage of up to 300,000 baht. It is
suitable for freelancers or those starting their health insurance planning for
the first time and looking for affordable coverage.
GEN
Health Top up – A health insurance plan designed to supplement excess medical
expenses beyond existing benefits or employee group health insurance coverage,
offering lump-sum protection of up to 300,000 baht with premiums starting from
only 16 baht per day.
PA
Koom Sure – Personal accident insurance with premiums starting from only 5
baht per day, offering accidental death coverage of up to 1 million baht. It
also includes medical expense coverage for accidents, motorcycle driving or
riding coverage, bone fracture protection, and income compensation in the event
of ICU hospitalization.
Ms.
Chorfa added, “The development of Digital Insurance is not simply about
bringing insurance products onto online channels. It is about elevating the
platform into an All-in-one Insurance Platform where customers can manage
everything themselves—from before purchasing, during the policy period, to
after-sales services. Through the GEN365 application, customers can access
services such as online policy management, E-Card, online claims, E-Payment,
and even exclusive privileges designed specifically for valued customers. This
reflects Generali’s commitment to creating an insurance experience that is
simple, transparent, and truly meets the lifestyle needs of modern consumers
through a complete online journey.”
Customers
who are interested can purchase Generali Thailand’s Digital Insurance products
through the company’s online platform and receive special launch benefits and
promotions. Details and conditions are as specified by the company. More
information can be found at:
·
GEN Travel Safe https://generali.co.th/individual-insurance/gen-travel-safe-max/
·
GEN
Health First https://gen-click.generali.co.th/dm-ecommerce/gen-health-first/
·
GEN
Health Mini https://gen-click.generali.co.th/dm-ecommerce/gen-mini
·
GEN
Health Top up https://gen-click.generali.co.th/dm-ecommerce/gen-topup
·
PA
Koom Sure https://gen-click.generali.co.th/epa/KoomSure
Notes
·
Health insurance premiums for all plans are eligible for tax deduction
according to the actual amount paid, up to a maximum of 25,000 baht.
·
Terms and conditions are as specified by the company.
·
The insured should carefully review product details, terms, conditions, and
benefits before making an insurance decision.
·
Underwritten by Generali Insurance (Thailand) Public Company Limited.
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